Promotional products are items used to promote a service or company including advertising specialties, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items.
How Are Promotional Products Used For Marketing?
Since promotional products can be used alone or combined with other marketing methods, there are virtually limitless ways to use them.
Popular programs used most often by industry professional are business gifts, employee relations, orientation programs, corporate communications and at trade shows to generate booth traffic.
They are also very effective for dealer/distribution programs, company store awareness, generating new customers or new accounts, non for profit fundraising and for brand awareness and brand loyalty.
Other uses include employee incentive programs, new product or service introductions and marketing research for survey and focus group participants.
What Kinds Of Promotional Products Are Available?
There are literally tens of thousands of different types and styles of. In many cases, it’s even possible to obtain custom items that aren’t found in any catalogue.
Examples of common items include: apparel, pens, calendars, coffee mugs, calculators, key chains, desk accessories, USB memory sticks, and so much more. As we say, Promotional Products can be anything we are able to put your brand or message on.
What Products Are The Most Popular?
Advertisers spent more than $17.7 billion in 2011 on Promotional Products purchased through businesses. For a complete breakdown of the top product categories and the market percentage they claim, see this fact sheet.
How Is The Industry Structured?
A Promotional Products business develops solutions to marketing challenges through the innovative use of promotional products and is a resource to corporate buyers, marketing professionals and others wanting to increase brand awareness, trade show traffic, employee retention and more. The Promotional Products industry is growing at a rapid rate.
APPA (Australasian Promotional Products Association) registered businesses meet the highest qualification standards in the industry and required to promote the development, integrity, professionalism and creativity of the advertising form dedicated to promotional products and marketing ensuring good business practices and the highest industry and community standards.
There’s no need to spend all your time on the internet or searching through catalogs. Telf Promotional Products can come to you—just like a doctor who makes house calls!
To arrange an obligation free consultation to hear how Promotional Products will work for your business.