More than ever before, it is essential for Businesses to implement different marketing tactics in to their marketing mix, in order to remain competitive and differentiate themselves from the competition.
Promotional items are an excellent way to promote your brand and get noticed. They are memorable, help to develop a relationship with clients and leave them with a lasting impression of your brand.
Promotional Items have a ROI compared to other mediums
Promotional products are an effective advertising source, in a studies conducted throughout the world, research discovered that 83% of consumers could recall an advertiser who gave away a gift or free item; while a mere 7% of consumers can recall the name of an advertiser after viewing a commercial on television.
Of these respondents, more than half admitted to keeping the product. 20% of respondents also declared to making a purchase from the advertiser, after they received a product.
Promotional Products should be Personal.
More and more Promotional gifts are being positioned, not as a pure product, but as part of the buyer’s marketing mix. Promotional Products advertising has proven to be much more effective in its unobtrusive, targeted, personalized approach.
Due their useful nature, Promotional Products tend to be kept and used, leading to repeated exposure, recognition and retention of the advertiser’s name and/or message.
The use of Promotional items is most effective when the target audience is specifically identified. Items can then be selected to appeal to that audience, creating a positive response and eliminating waste distribution.