Over the years the Promotional Products Association as well as Universities has conducted many researches and the results has shown the benefits of using promotional products to promote your business.
This research consistently shows that these promotional products give you a bigger bang for your buck when it comes to cost per impression (the number of times people are exposed to your logo). The cost per impression is much lower than TV, radio, newspaper, and magazines/journals.
Apart from being lower in cost than other forms of advertising, there are other major benefits of using promotional products in your advertising and marketing strategy. These benefits help to set your company up for long term success.
4 Major Benefits of Using Promotional Products
Promotional Products Show Generosity
If you give out useful products, particularly those with a high perceived value, you instantly show a spirit of giving. That spirit of generosity makes people want to do business with your company.
If you are known to be generous, you are perceived as more trustworthy. Everyone wants to do business with a trustworthy company.
Promotional Products Promote a Professional Image
There is no shortage of competition in most industries. It is important that your company stands out from its competitors. Your company image is vital to standing out from your competitors.
A professional company image opens many doors in regards to attracting new clients. Giving away quality promotional products helps boost your company image and instills confidence in your company.
Promotional Products Can Tell Your Story
Every business has a story. Some are more interesting than others. While it’s true that you can and should tell your story through words, you can also reinforce your story with products. Promotional products are the perfect cost effective way to compliment your story.
A great story complimented by providing promotional products help people to connect to your company and can make them feel like they know you.
Promotional Products Increase Loyalty
PPAI research has shown that 59% of people who received promotional products had a more favorable impression of that advertiser. That’s a powerful statistic to know. Simply by giving a promotional product to a potential customer, you can help them instantly like you more.
While the person who receives your promotional item might not need your services at that time, you can be assured your business will be remembered over your competitors simply because of your gift to them. No other type of advertising can generate loyalty like this.
It Is Well known that Consumers like to do Business with people they Know, Like, and Trust.
The powerful form of Promotional Products can grow your business and set you miles apart from your competitors. Make sure you put thought into your giveaways to make sure they are worthy gifts. You can’t give stubby holders, cheap pens, or some other low cost promotional products and expect similar results.
You should be prepared to invest in high quality and useful promotional products people will want to keep and use often.